indispensable graph search

If, 15 years ago, America Online had announced, "we have a product that we believe is competitive with Google called Graph Search, which allows you to search all of AOL," they would have been laughed off the web.
The New AOL just announced its own Graph Search (it's actually called that) and tech pundit Andrew Leonard stroked his beard and said:

If Facebook’s past is prologue, a vocal minority will complain loudly for a week, the majority will start avidly using the tool, and six months later, Graph Search will feel like an indispensable part of our daily life.

That's supposed to be ironic, maybe, possibly.