bank lobby semiotics

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Citibank has been remodeling its New York branches. In Australia they've stopped accepting cash, and it's clear they'd do that here if they could. Paper deposit and withdrawal slips have been phased out.
Teller lines still exist but ATMs are the future. The first thing the teller requests is a card swipe.
Instead of offices where bankers assist you, they offer long tables with computer monitors, like open plan classrooms, where employees give tutorials on how to do online banking.
Comfy seats for waiting customers are replaced with a bleak, padded bench or two.
A posh seating area can still be found but it's for "Citigold" clients paying a higher tier for wealth management services. This lounge-like environment is clearly set apart from the benches.
Outside, facing the street, they have "Citigold" signs, with gold lettering.