tom moody

Archive for the ‘art as criticism’ Category

7 tips on breaking animated gifs

terribleBW

A friend sent me a link promising "7 tips for designing awesome animated GIFs." The tip-offering design firm has a home page in the obnoxious new style that every dotcom 2.0 startup seems to be using. Instead of a neatly-organized page giving you basic information about the company (who we are, what we do, portfolio), you get a screen-filling explosion of video and graphics that seems more about obfuscating than informing.
Lots of elegantly greyed-out video clips of happy corporate workers with coffee cups next to laptops, conferencing in converted loft spaces with chalkboards. As you scroll down, testimonials from happy customers.

invisioncapture

The homepage is optimized for a 1920 pixel wide screen -- when you shrink the width of the window you get the mess above. But it's not much better at the desired width. The designers' philosophy seems to be "entertainment before information," and projecting various class signifiers and logos to show what kinds of clients they expect to have. Ironically the product is some kind of "workflow" thing.

Their GIF tips aren't surprising -- use a pricy video editor, export to Photoshop, then employ various optimization tricks. The tippers brag that they "opted to use GIFs on our home page instead of fancy code-based animations." This is kind of funny because a few years ago some of Paddy Johnson's "tech" commenters were razzing me for suggesting that GIFs were a perfectly adequate alternative to fancy code-based animations.

Anyway, here are the tips on breaking animated GIFs:
1. Choose your targets wisely. Would this look more funny/stupid if broken?
2. Find an online image editor. Start messing around with the settings.
3. Does your broken GIF look too much like "glitch art" or "datamoshing"? Back to the drawing board. Avoid "art" cliches.
4. What is your purpose behind breaking the GIF? Are you making a philosophical point about entropy or is this just for "lulz"?
5. Who is your intended audience? Is it an art audience or a "funny junk" bulletin board? (Related to No. 4 above.)
6. Does the GIF really look broken or just badly made? (Think about that, too.)
7. Always pad listicles out to odd numbers.

- tom moody

February 28th, 2015 at 10:28 am

satirical ad copy

premium

When you were a kid you listened to mp3s but once you grew up your ears began to crave extra bits. And not just bits but bits swaddled in the finest Horta™ brand silicon.
That's why we made a new memory stick, optimized for sound, which we think you will agree caters to the highest audiophile standards.
With the cheaper chips, sensitive ears can detect an unpleasant whine as data moves from storage to the playing device. Our premium chip buffers the data and bathes it in a soothing shimmer of Prion Filtration™, a patented algorithm that mimics protein receptors in the inner ear. This isn't just elimination of unwanted frequencies but a complete remapping of the way we hear.
Speakers, amps and preamps are important but soundwise, they don't mean a thing if you have bad data. As manufacturers, we recognize the importance of data-handling in the sound chain and we think you'll hear the difference. Next time you shop for music, make sure it's on Premium Sound.

hat tip Reneabythe and Techhive

- tom moody

February 21st, 2015 at 9:16 am

Posted in art as criticism

the new aesthetic

eye_dog380_2

joy (left); dates (right)

- tom moody

February 14th, 2015 at 10:14 am

petty man smears men

d1b2b2aa8f490ac523ee89c93fc133a7

reneabythe: honey, it's liquified, not smeared
tommoody: honey, I know (are you male or female?)

- tom moody

February 14th, 2015 at 10:13 am

lol u madden

ripps_madden

- tom moody

February 8th, 2015 at 7:23 am

kraftwerk X

kraftwerkXfiles

- tom moody

February 8th, 2015 at 7:22 am

double entendre

sausage_koons

- tom moody

February 8th, 2015 at 7:22 am

four chairs and meat

4chairs_and_meat

hat tips worm and whoever dumped the steak

- tom moody

February 4th, 2015 at 1:04 pm

laptop stands

laptop_stand

hat tips dvvdpw, jimpunk, cory & jamie arcangel

- tom moody

February 4th, 2015 at 1:04 pm

pig_bisect

pig_bisect

- tom moody

February 4th, 2015 at 1:04 pm