Stumbling upon an exhaustive encylopedic entry on a minor Jack Kirby character led to a Wikipedia article about Wikia, which is in the process of rebranding as FANDOM.
Essentially this is a for-profit version of Wikipedia, harnessing the limitless passion of comic book and anime fans so that some Silicon Valley execs can make $$$.
The tipoff is Fandom's corporatespeak on its about page:
FANDOM has a global audience of over
When you see an adjective used as a noun, prepare to be exploited.