overcoming "our" disillusionment

Geert Lovink's latest anti-social media rant starts out well with amusing quips:

“Artificial intelligence is not the answer to organized stupidity”—Johan Sjerpstra.
“Please don’t email me unless you’re going to pay me”—Molly Soda.
“Late capitalism is like your love life: it looks a lot less bleak through an Instagram filter”—Laurie Penny.
“Wonder how many people going on about the necessity of free speech and rational debate have blocked and muted trolls?”—Nick Srnicek.
“Post-truth is to digital capitalism what pollution is to fossil capitalism—a by-product of operations”— Evgeny Morozov.
“I have seen the troll army and it is us”—Erin Gün Sirer.

But then Lovink switches to first person plural causing me to vomit on the keyboard:

Our disenchantment with the internet is a fact. Yet again, enlightenment does not bring us liberation but depression. The once fabulous aura that surrounded our beloved apps, blogs, and social media has deflated. Swiping, sharing, and liking have begun to feel like soulless routines, empty gestures. We’ve started to unfriend and unfollow, yet we can’t afford to delete our accounts, as this implies social suicide. If “truth is whatever produces most eyeballs,” as Evgeny Morozov states, a general click strike seems like the only option left. But since this is not happening, we feel trapped and console ourselves with memes.

As the old '60s joke goes, "What do you mean we, kemosabe?" Some people didn't sign up for Facebook in 2007 -- because it smelled like a racket. Some people don't carry surveillance devices in their pockets just because everyone else does. Some people have made a good-faith look for alternatives to swiping and sharing, shy of a "general click strike."

Lovink's article appears in e-flux, which recently tried and failed to acquire the .art domain, speaking of the need for general click strikes. A Facebook for art, controlled by well-intentioned do-gooders, was narrowly avoided.

The rest of Lovink's article discusses positive uses of memes, or something. I haven't read it all. It was hard to get past that first paragraph. Will update if there is anything worth passing along.