Discouraging post from a programmer about what he calls The Trinet (the internet as dominated by Google, Facebook and Amazon). Whether you accept the premise or not, the post piles on statistics regarding big three dominance. Conclusion: "we will have even more vivid exchange of information between people, but we will sacrifice freedom." Vivid!
Crooked Timber commenter doug has a list of basic suggestions for avoiding the Trinet, the main one being staying off social media. Not vivid!
One of doug's recommendations is using Webpage Archive to take html snapshots of current webpages. Unlike Wayback/Internet Archive, which supposedly captures everything on the web, this utility allows users to save pages and then adds them to a searchable database. As it describes its mission: "This can be useful if you want to take a 'snapshot' a page which could change soon: price list, job offer, real estate listing, drunk blog post... Saved pages will have no active elements and no scripts, so they keep you safe as they cannot have any popups or malware!"
From August, a somewhat relevant Vice piece: "Rural America Is Building Its Own Internet Because No One Else Will." Wireless on top of grain elevators, etc.
Update: Paragraph three above added after posting.