Via "links for the day" from The House Next Door, a film blog:
Montage of characters saying the name of the movie in the movie (not meant to be scary but fairly stomach turning)
Listicle called 25 Scariest Moments in Non-Horror Movies (from ifc.com)
Some interesting choices in the latter (the boy turning into a donkey in Pinocchio); some I'd rather not watch (Gene Tierney watching as a boy drowns--never heard of this film); some predictable (slug in Ensign Chekhov's ear); some debatably not "non-horror" (Deliverance). The list is recommended more for the writing by IFC guest critics, and their choices, than the clips. (Missing: De Niro's bat swing in The Untouchables.)