This Heaven Gives Me Migraine

Simon Reynolds has spotted a Gang of Four song ("Natural's Not In It") used in an X-Box commercial. It's just the guitar intro--they had to cut away from lyrics that say:

The problem of leisure
What to do for pleasure
Ideal love, a new purchase
A market of the senses
Dream of the perfect life
Economic circumstances
The body is good business
Sell out, maintain the interest
Remember Lot's wife
Renounce all sin and vice
Dream of the perfect life
This heaven gives me migraine
The problem of leisure
What to do for pleasure

...which seems especially relevant for a Wii type game ("a new purchase - the body is good business"). The advertisement transposes the gritty lower class "punk" milieu of Gang of Four to nicely dressed people spazzing out in upscale suburban living rooms as they run in place and kick virtual soccer balls. You really have to admire the high-paid advertising "Mad Man" who came up with the line "It's not whether you win or lose, it's how you play the game." This person probably has, like, an English major.