go, daddy (barbara kruger online)


Found here on Feb 17, 2011.

Best known for her layering of ironic red and white captions in Future Bold Oblique font over black and white stock photos when she virtually defined the art world of the 1980s, Barbara Kruger has somewhat dramatically shifted her style in the Net Era. Her recent work imitates the lowbrow styles of parked domains and pharmaceutical ads, exposing the masculinist codes of current web design: for example, employing a "babelicious" female in a traditionally macho profession such as race car driving to serve as a spokesmodel. For Kruger online discourse is a Freudian joke, as seen in the above piece titled "Go Daddy" (2009), which mimics an expired Barbara Kruger domain.