about that new logo


Google recently switched their logo from a serif font to a creepily infantile sans-serif. They have kept their vaunted "minimal" search page design so the kindergarten logo really stands out now. It's as if the more monopolistic and world-straddling the company becomes, the more innocent-looking they want their "facing forward" page to be. At one point, as they gobbled up smaller companies, these subsidiary functions added more typography to the top of the search page. Then, a year or two ago, they scaled this verbiage back, as seen in the screen shot above.