AP article via Salon (prob. subscription only) notes that
General Motors Corp. [placed] two of its newest vehicles in NBC’s new drama "My Own Worst Enemy," which premieres Monday night.
The show's central character, played by actor Christian Slater, has two different personalities. There's Henry, a suburban dad who drives GM's recently launched family-oriented Traverse crossover. Then there's Edward, a secret agent who speeds around in the new version of GM's Camaro sports car set to go on sale early next year.
That reminds me of Don DeLillo, from White Noise, a Dad watching his young children snoozing:
Steffie turned slightly, then muttered something in her sleep...
She uttered two clearly audible words, familiar and elusive at the same time, words that seemed to have a ritual meaning, part of a verbal spell or ecstatic chant.
...But how could this be? A simple brand name, an ordinary car. How could these near-nonsense words, murmured in a child's restless sleep, make me sense a meaning, a presence? She was only repeating some TV voice. Toyota Corolla, Toyota Celica, Toyota Cressida. Supranational names, computer-generated, more or less universally pronounceable. Part of every child's brain noise, the substatic regions too deep to probe. Whatever its source, the utterance struck me with the impact of a moment of splendid transcendence...