now that's a doodle


large version

Just learned that Google is calling those temporary logos it puts up on its main search page "doodles." This is an affront to doodling, which has a dictionary meaning: "an aimless or casual scribble, design, or sketch; also : a minor work." No argument about that last bit, but the whole point of doodling is that it's desultory, sloppy, half-assed, and used by psychiatrists as an indicator of psychic disequilibrium.
Google's slick little vignettes, most of them barely clever, are none of the above. Fine if they want to call them "gooodles" or something but the word "doodle" is taken.

Update: Google actually got a patent awarded for its logo fooling around, described as "systems and methods for enticing users to access a web site." Seems a bit, um, broad. One wonders if they are also pursuing a trademark claim that the dictionary word "doodle" is their exclusive property.