Some of my favorite Gawker gripes about how much the Weather Channel magnified this storm in the NY area:
Yes: last year The Weather Channel—which owns Weather.com, Weather Underground, and a host of other weather-related sites—announced it would begin naming winter storms...
The truth is there is very little attempt being made to hide the fact that this is a money play. In case the inclusion of "Draco" and "Nemo" (just some Greek and Roman names, nothing to do with any recent children's movies, don't worry) and "Gandolf" (the "Bert Sampson" of fantasy names) didn't tip you off, the announcement itself makes it clear that this is about punching up the weather story: "A storm with a name takes on a personality all its own," writes Tom Niziol. Such "personality," he claims "adds to awareness."
As in awareness of the Weather Channel, Read notes. As in, Google awareness (and Twitter hashtags).
Yesterday afternoon, The Weather Channel whipped itself up into such a frenzy over the East Coast's upcoming snowstorm that its website exploded from the inside, vomiting maps, janky mountain graphics, and CAPSLOCKED WEATHER WARNINGS all over its homepage.