PC Music -- the label -- update

About a year ago the PC Music label was covered, here, on this blahg. It's taken that much time for it to get the full-blown Pitchfork treatment.
It was blaringly obviously interesting on first listen but apparently the dancecrit neckbeards had to debate it.
Simon Reynolds, who is showing disturbing fogey-ish tendencies for such a young dude, made some sneering comments on his blog.

...whether you should even go deep with something so determinedly shallow as the PC Music aesthetic is debatable. But then these sort of operations are never content to just be blank, are they? They can't resist showing how thought-through and conceptual the whole thing is. Pointing out the references, the precursors, the intent.... Just like the art world.

Reynolds had done such a wonderful job explaining '90s dance music but since the mid-'00s he's been on a "there's nothing new under the sun" kick, with his semi-depressing book Retromania. If PC Music were actually something new/fresh/challenging he'd have to deny it because it blows his thesis out of the water. In any case, he can't hear the quality, and that's kind of sad.