But seriously, "Pro-Am: Art and Culture on the Internet" was a bad idea for a show/symposium/whatever. The few artists who might be confused for genuine amateurs, giving the proceedings that all-important "WTF?" edge, are effectively cancelled out by all the professional net artists constantly seen on the museum circuit. Also, if you're going to use a porno-hot term like "pro-am" in your title you need Sasha Grey on at least one of the panels.
Rule one of being a successful amateur on the internet is don't talk about being a successful amateur on the internet.